Lynda - Social Selling Foundations: Using Content to Drive Engagement
Lynda - Social Selling Foundations: Using Content to Drive Engagement
English | 20m | Video: 720p | 95 MB

Social selling is modern selling. More than 75% of B2B buyers use social media to research products and services and the people who sell them. Sales reps with empty profiles drive away as many as half their prospects. In this new sales landscape, it's important to keep your social selling skills on point. Join social selling expert Donna Alexander in this fast-paced course, which shows to create a social media presence that drives leads, not losses. Donna explains how to maximize engagement on Facebook, LinkedIn, and Twitter by sharing more compelling, targeted content. She helps you create a unique online brand, identify your target buyers and their interests, and find engaging content to share. Plus, learn strategies for adjusting the frequency and timing of your posts for maximum impact.


 

Lynda - Social Selling Foundations: Using Content to Drive Engagement


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